Yay… your business is going. But what do you outsource first?
There is so much pride and excitement that comes with your business growing. You feel like all of your hard work is paying off. But… with the growth it is very likely you are feeling time-poor, you need more hours in the day or more hands to juggle the tasks.
When a small business is growing, outsourcing certain marketing tasks can be a smart move to ensure efficiency and effectiveness. The specific tasks you outsource first can depend on your business's needs, resources, and expertise.
Here are some common marketing tasks that small businesses often outsource first to help you decide what is best for your business.
Content creation and social media management:
Outsourcing content creation can be a great option, especially if you lack the time or expertise to consistently produce high-quality content. This includes blog posts, social media posts, videos, infographics, and more. Social media management oversees a company's presence on various social media platforms. The primary goal when outsourcing social media management is for them to create and maintain a positive online presence that aligns with the company's brand and goals.
Outsourcing content creation and social media management is typically a lower but ongoing cost in your business. The biggest win is you have peace of mind knowing expertly designed and curated content is being published on your behalf.
Who we consider an ideal client for content creation and social media management:
A business that is finding it hard to stay on top of posting regularly
A business that doesn’t have the know-how to create images, videos and stories for social media
A business that could be posting regularly but the content is not gaining engagement or brand awareness from the correct target audience
A business that has the budget to spend on social media marketing but is not yet able to pay someone externally in the business
Graphic Design:
Quality visual content is essential for creating a strong brand identity and engaging your audience. Outsourcing graphic design tasks such as creating logos, branding materials, advertisements, and website graphics can ensure that your visual content is professional and visually appealing. Outsourcing your graphic design is likely going to be a one off costs, meaning you make an investment (usually a one off) in high quality brand assets that you can use into the future.
Who we consider an ideal client for Graphic Design:
Any businesses who do not have an experienced graphic designed in-house. While there are amazing tools like Canva that can assist in the basics, working with a graphic designer ensures that your brand is depicted in the most professional way. Things like line heights, padding and readable fonts are hard to monitor and make perfect every time with canva templates and lack of experience.
Website Development, maintenance and SEO:
If you need a new website or updates to your existing website, outsourcing website development and maintenance tasks to professionals can ensure that your website is user-friendly, mobile-responsive, and optimised for search engines. SEO is crucial for improving your website's visibility and ranking in search engine results. Outsourcing SEO tasks such as keyword research, copy writing and content optimisation can help improve your website's search engine rankings and drive more organic traffic.
Who we consider an ideal client for web development and SEO:
Much the same as graphic design, there are some fantastic tools to help novices create websites. Ensuring they are created with brand, conversion (sales!) and optimisation in mind is a different story. So the simple answer here is any business will benefit from outsourcing to a web developer. The key is to find someone that can work with your vision, enhance that and align with you budget (within limits).
Any business looking to update their website, potentially your website isn’t converting into leads and sales or it looks tired/ out of brand. A professional will help with this.
Email Marketing:
Email marketing is a powerful tool for nurturing leads and engaging with customers. Outsourcing email marketing tasks such as campaign creation, email design, list segmentation, and automation can help you run more effective email campaigns while saving time. Note - outsourcing your email marketing will be effective for you if you already have an email lit. We suggest building up an email list prior to outsourcing!
Who we consider the perfect client for email marketing:
A business that has built up a client list or prospective client list (note this doesn’t have to be hundreds of contacts) that:
Is looking to cross-promote their blog, social media or general service offering via email
That does not have the know-how to create an email template and manage an email list
Is looking for a new channel to reach and convert a contact they have already had one or more touchpoints with
When deciding which marketing tasks to outsource first, consider your business goals, budget, and internal resources. Focus on outsourcing tasks that require specialised skills or expertise that you may not have in-house, as well as tasks that are time-consuming and can be more efficiently handled by external professionals.
